Blogging has become one of the most popular side hustles and alternative careers in recent years. Many people make a living by blogging, monetizing their passion and trust in their audience. There are several ways you can make money blogging, including partnering with brands as an affiliate, selling your products on your blog, or creating sponsored content through brand partnerships. Every blogger starts somewhere, and it might not be easy at first. But with the right mindset and willingness to learn, anyone can succeed in this industry. We’ve compiled everything you need to know about how to make money blogging and build a career out of it.
Affiliate marketing is the practice of partnering with brands and earning a commission when you refer your readers to their products. For example, if you have a travel blog and decide to become an affiliate for Airbnb, you’ll get a percentage of each booking made through your link. The advantage of affiliate marketing is that you don’t have to create content around certain companies; you’re simply recommending products that you genuinely believe in.
Affiliate marketing is an excellent way for beginners to get their feet wet in the blogging world because it’s less hands-on and more about the relationships you build with brands. You don’t have to worry about creating and shipping your product or finding advertisers that want to pay you to promote their brand.
Partnering with Brands
Another way to make money blogging is to partner with brands you love and trust and create content around their products or services. This can be done through sponsored posts, paid reviews, product giveaways or freebies. As a blogger, you have a much larger reach than a single salesperson at a company. If your readers trust your opinion, partnering with brands can be a great way to get paid while simultaneously helping others.
Sponsored posts are posts on your blog that are paid for by brands. These posts are usually reviews of a product, but they can also be helpful articles on topics your readership would be interested in. Starting with sponsored posts, you can work with smaller brands and negotiate a lower rate. Once you build up your reputation as a blogger, you can charge more for your services. For sponsored posts to work well, you must be transparent with your readers. Let them know that a post is sponsored, so they know it’s not an independent opinion.
Advertising is a simple way to earn money from your blog. You can place ads on your site through a program like Google AdSense or sign up to other networks like Mediavine, Outbrain, and Taboola. Some networks let you choose what kind of ads you want to display, while others will show ads based on your content. While ads can be easy to make money from, you should be mindful of displaying too many ads on your site. You don’t want to annoy your readers and have them hit the “backspace” key to get rid of the ads. As long as you’re displaying relevant ads, you should be able to make some money from your site.
Paid Social Media Content
If you’re already creating sponsored posts for brands, then you might as well get paid for your social media posts. Social media platforms like Instagram, Facebook, and Twitter allow you to sign up as a content creator. Even if you’re not creating sponsored posts, you can still monetize your social media platforms by getting paid per post. Depending on your platform, you can charge per post or per click. If you’re using Facebook, you can even set per like. The amount you charge depends on your audience, your social network, and how much time you want to put into your posts.
If you’re looking to display more ads on your site, banner ads are a great way to do so. Banner ads are rectangular, image-based ads that appear on your site. You can display banner ads on your homepage, sidebars, and anywhere else on your site. Depending on where you show your ads, you can charge anywhere between £10 to £5,000 per month. You can purchase banner ads directly from other companies or through a network like Mediavine, which allows you to display banner ads on your site in exchange for a cut of the ad revenue.
Sell Digital Products
If you’re a blogger with a large enough following, you can sell your own products. This can be anything from ebooks to guided meditation sessions. Depending on what type of product you’re creating, you can sell it directly from your website or through a marketplace like Shopify. If you’re targeting your website, you’ll also have to handle the shipping, customer support and everything else that goes along with being a business owner.
Customers expect prompt service, and you’ll be expected to deliver on your promises and provide excellent customer service. You won’t have to worry about creating your own product if you go the marketplace route. However, you’ll likely get a smaller cut than if you sold it yourself.
Advertise Your Skills
Many websites will pay you to write articles on various topics, including eHow’s Article Alley, iWriter, and TextBroker. These websites pay smaller amounts than you’d get from working with brands directly. So, if you’re looking to make a quick buck, this is a great way to get started. You can also promote yourself as a writer on your blog or social media channels. You’re likely to make less per article this way, but you’ll also have more consistent work. If you’re a skilled writer, you might be able to land paid writing gigs through your network of friends and colleagues.
Create a Membership Community
Another way to make money with your blog is to create a membership community. This could be a subscription box service or something else that your readers would pay for regularly. Membership communities are great ways to build lasting relationships with your readers. You can also earn money by charging for memberships. Depending on what type of community you make, you can charge anywhere from £9 to £99 per month for membership.
Sell Physical Products
If you’re ambitious, you might be able to sell physical products on your blog. You can sell anything from t-shirts to products based on your niche. If you sell physical products on your blog, you’ll need a lot more traffic than a membership community will bring you. Once you have a larger audience, you can sell t-shirts, coffee mugs, posters, etc., with your blog’s name and logo emblazoned across them. You’ll need to find a manufacturer and a wholesale distributor, but you could make a lot of money from physical products with a suitable business model.
The best way to make money from your blog is to figure out what your readers love and then find ways to make money from that. Affiliate marketing, partnering with brands, and sponsored posts are great ways to start making money from your blog. You can also sell your own products or advertise your skills if you have a large enough following. Once you build up a sizable audience, you can start to make money from their trust in you. Be transparent with your readers, and thank them for their support. Once you get your first paycheck from your blog, you’ll wonder why you didn’t start blogging sooner.