With much of the world shifting its attention online, it’s no surprise that the demand for digital media is rising. This year, the worldwide digital media market is projected to hit a massive $331 billion (£269 billion). This includes video content, musical content, digital games, and written content. Consequently, you have many options if you’re looking to start selling a similar content product for your blog. But the process involves more than just creating the content and releasing it; you need to do it well every step of the way. Here are a few tips to get you started:
Know your audience
You may already have a loyal audience interested in what you’re selling. Still, it’s also vital to identify your ideal customer so you can reach out to more people who might be interested in your blog and your product. Looking at demographics such as age, gender, and location are good starting points, but don’t stop there. Go more in-depth with psychographics; zero in on their lifestyles, values, and attitudes. You can also get more specific by deducing which social media platforms they use most often or what hobbies they might have. And instead of working with a generic group like “25 to 35-year-old women”, you can have a more specific customer profile such as “first-time moms looking for family travel tips”. From there, you can figure out what content you can create and what marketing strategies you can employ to encourage your ideal customers to buy your offering
Choose the best content
You can take many different directions when choosing the kinds of products you want to sell for your blog. Choose the content that best suits your blog’s niche or your expertise. You can sell online courses, e-books, digital templates or prints, and memberships, but pick one that fits your capabilities, passions, and target audience. For instance, you can sell a digital cookbook of unique recipes if you run a cooking blog. Perhaps you’d like to give art or design tips through an educational course. Maybe you’d also be willing to sell licences for people to use your photographs. This is also where knowing your audience comes into play, so you can create content that caters to their needs, wants, and preferences, making closing a sale easier.
Once you have your product, you can now choose how to charge people. Offering a variety of trusted and efficient payment methods will make people more willing to proceed with the purchase and reduce the chance of any customers abandoning their cart. Modern payment solutions for small businesses are flexible and accept many forms of payment, from credit and debit cards to phone and email options, which can be adjusted to your needs as well as your customers. This can ensure a frictionless online checkout experience, fostering trust between you and your customers. Do make sure you have a clean and clear payment page on your blog to minimise payment complications. It will also help to study different payment structures, such as installments or subscriptions, to appeal to potential buyers.
Promote your product
Now that you have your product and payment method all set, you need to market and promote. Regular visitors to your blog may have the advantage of seeing it first, but you need to go beyond your page to reach a wider audience. Put up a countdown on your blog and social media accounts to drum up hype, and set up a dedicated landing page on your blog for your offerings. Create content related to the product to reveal more information. Give potential customers a portfolio, sample work, or a free trial period so they can get a good idea of what you’re selling and figure out if it’s something they want to pay for.
To know how else you can make a profit by doing what you love, check out this guide to making money from your blog.